Frussi is a conceptual sparkling soda brand designed for a new generation of beverage lovers seeking bold flavor and visual character. created for a new generation of beverage lovers looking for bold flavor and visual character. Designed as a contemporary lifestyle drink, the brand blends playful energy with a refined visual system, positioning Frussi as a soda that feels expressive, vibrant, and modern.

Unlike traditional soft drink brands that often rely on nostalgia or familiar visual codes, Frussi explores a more design-led approach. Each flavor becomes its own visual expression, from distinctive color palettes to graphic compositions that give every variety a recognizable personality while still belonging to the same cohesive identity.

The project investigates how a beverage brand can extend beyond packaging into a broader lifestyle presence. From product design and visual identity to digital applications, the system balances clarity with playfulness, creating a brand that feels equally at home on a shelf, on screen, and within contemporary culture.