
Order and Form
Category
Branding, Digital Design
Project Type
Concept Project
Project
Frussi
Services
Creative Direction
Strategy
Visual Identity
Graphic Design
Digital Design
Year
2025
Go Lokaal is a conceptual city discovery app designed to help people experience Amsterdam beyond the obvious. Created for locals, expats, and curious visitors alike, the platform focuses on uncovering hidden gems — from neighborhood cafés and flower shops to independent clothing stores, cultural spaces, and community-driven experiences.
Unlike traditional map and review platforms, Go Lokaal is built around human recommendation. Places are shared and curated by people who know the city, creating a sense of trust and authenticity that feels more like a personal tip than an algorithmic suggestion.
The experience centers around an interactive map that allows users to explore intuitively or filter by what they want to discover, encouraging wandering and spontaneous discovery. The design balances clarity with playfulness, ensuring the interface remains easy to navigate while inviting users to explore at their own pace.
Order and Form
Category
Branding, Digital Design
Project Type
Concept Project
Project
Frussi
Services
Creative Direction
Strategy
Visual Identity
Graphic Design
Digital Design
Year
2025
Go Lokaal is a conceptual city discovery app designed to help people experience Amsterdam beyond the obvious. Created for locals, expats, and curious visitors alike, the platform focuses on uncovering hidden gems — from neighborhood cafés and flower shops to independent clothing stores, cultural spaces, and community-driven experiences.
Unlike traditional map and review platforms, Go Lokaal is built around human recommendation. Places are shared and curated by people who know the city, creating a sense of trust and authenticity that feels more like a personal tip than an algorithmic suggestion.
The experience centers around an interactive map that allows users to explore intuitively or filter by what they want to discover, encouraging wandering and spontaneous discovery. The design balances clarity with playfulness, ensuring the interface remains easy to navigate while inviting users to explore at their own pace.
Order and Form
Category
Branding, Digital Design
Project Type
Concept Project
Project
Frussi
Services
Creative Direction
Strategy
Visual Identity
Graphic Design
Digital Design
Year
2025
Go Lokaal is a conceptual city discovery app designed to help people experience Amsterdam beyond the obvious. Created for locals, expats, and curious visitors alike, the platform focuses on uncovering hidden gems — from neighborhood cafés and flower shops to independent clothing stores, cultural spaces, and community-driven experiences.
Unlike traditional map and review platforms, Go Lokaal is built around human recommendation. Places are shared and curated by people who know the city, creating a sense of trust and authenticity that feels more like a personal tip than an algorithmic suggestion.
The experience centers around an interactive map that allows users to explore intuitively or filter by what they want to discover, encouraging wandering and spontaneous discovery. The design balances clarity with playfulness, ensuring the interface remains easy to navigate while inviting users to explore at their own pace.




















